• Full Time
  • Chennai

Job Summary

A Digital Marketing Manager is responsible for maintaining a brand’s online presence and sales through various marketing campaigns. These professionals research, strategize with colleagues, and create content for successful campaigns. Digital marketing uses the internet and mobile technology to promote services and products through various digital channels.

Responsibilities

  • Planning digital marketing campaigns across web, SEO/SEM, email, social media, and display advertising.
  • Maintaining a social media presence across all digital channels.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Executing all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Designing, building, and maintaining social media presence.
  • Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Identifying trends and insights, and optimizing spend and performance based on the insights.
  • Brainstorming new and creative growth strategies.
  • Planning, executing, and measuring experiments and conversion tests.
  • Collaborating with internal teams to create landing pages and optimize user experience.
  • Evaluating end-to-end customer experience across multiple channels and customer touch points using strong analytical skills.
  • Instrumenting conversion points and optimizing user funnels.
  • Collaborating with agencies and other vendor partners.
  • Evaluating emerging technologies and providing thought leadership and perspective for adoption.
  • Creating and uploading copy and images for the organization's website.
  • Writing and sending email marketing campaigns.
  • Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
  • Researching new online media opportunities that may benefit the business, including mobile, social media, and the development of blogs and forums.
  • Designing website banners and assisting with web visuals.
  • Communicating with clients, affiliate networks, and affiliate partners.
  • Conducting keyword research and web statistics reporting.
  • Contributing to social media engagement and brand awareness campaigns.
  • Using web analytics software to monitor the performance of client websites and make recommendations for improvement.
  • Contributing to company and industry blogs and managing e-communications.
  • Assisting with paid media, including liaising with digital advertising agencies.
  • Developing and integrating content marketing strategies.
  • Keeping up to date with current digital trends.
  • Managing the contact database and assisting with lead-generation activities.

Skills

  • Experience in managing social media accounts and running paid advertising campaigns.
  • Experience in analyzing campaign performance metrics.
  • Proficiency in using digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms.
  • Keyword research.
  • On-page keyword targeting.
  • Knowledge of WordPress.
  • SEMrush, keyword tool.io, ahref’s.
  • Google analytics.
  • Google webmaster.
  • Generating Sitemap of website.
  • Indexing the website on various search engines.
  • Microsoft Excel.
  • Yoast SEO.
  • Link building skills (Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building).
  • Writing and editing contents.
  • Understanding of digital marketing concepts.
  • Experience with business-to-customer social media and content generation.
  • Creative and analytical skills.

Experience

2-5 years of relevant experience in executing digital marketing campaigns and strategies may be required for mid-level digital marketing roles.

Qualities

  • Ability to work in a fast-paced environment.
  • Ability to handle multiple projects concurrently.
  • Effective communication skills.
  • Strong quantitative mindset & data-driven approach to marketing.
  • Passionate, self-driven, and able to thrive in a startup environment.
  • Excellent communications & presentation skills.
  • Good command over English.
  • Marketing flavor while writing the content.
  • Ability to work independently on technical and creative writing.

Location

57, Anna Salai, next to cosmopoliton club, Border Thottam, Padupakkam, Triplicane, Chennai, Tamil Nadu 600002

Contact

Deepanya - HR
Call: +917708897423
Mail: hr@crediblecs.com

To apply for this job email your details to hr@crediblecs.com